I am a Marketing professional with over 20 years of experience, predominantly in Manufacturing. I work well in professional markets with strict regulatory governance, & working with companies that have limited budgets.
I am a full member (MCIM) of the Chartered Institute of Marketing, gaining my charter in 2008.
Over the years I have worked both Agency & Client side, marketing both products & services. My experience is wide-ranging, working for both the large & small.
The sort of projects I might get involved with:
- Collaboratively writing marketing plans, to meet customer / organisation objectives.
- Qualitative & quantitative market research as basis for product / service development strategies.
- Data segmentation and outcome modelling for decision making, using legacy sales information.
- Establish multi segment Pay Per Click campaigns, focusing on website content & extensive research of key terms, to drive down costs whilst maximising response.
- Oversee App / Firmware / Software development, working alongside software engineers ensuring project is effective & to timelines.
Complete Package for Small Businesses
If you are a small business, I can help you with ad-hoc support – assisting wherever I can. You will find it very cost effective, as my work should pay for itself:
- Website building & development, including e-commerce. I work best in WordPress & can code CSS.
- Help with Etsy, Amazon Seller & other e-commerce platforms.
- Search engine optimisation – making sure your website will be both found & will gain response.
- Ongoing website analytics ensuring continuous improvements.
- Graphic design for both online & print.
- Product photography.