Photography & Video Services
The modern web was made for photographers; it’s such a visual medium where beautiful images have an incredible impact. Text, or copy, is still important for SEO considerations and for those visitors that want to spend more time on your content.
Nearly every website has some photos on it, and a photo can do more to improve your site than the fanciest design. But the inverse is also true. If you have a bad photo or image on your site, especially if it’s the logo or a product photo, you can damage your site’s credibility and lose customers and sales.
Using photos and videos is a must, particularly in our day and age. People much prefer to watch a clip or browse through pictures than focus on words. The dramatic success of YouTube illustrates this well – it has over 2 billion video views a day! But once again, it is vital to know where to place those videos and photos to maximize their effect on your audience.
[expand title=”Product Photography for a long lasting impression of product quality” tag=”h4″ trigclass=”arrowright” ]The perceived value of your products and the trustworthiness of your business is often judged by the quality of your web design. And a big part of having an attractive website these days also means having high-quality, beautiful product photography.
But it’s not just aesthetics we’re talking about. Showcasing your products with high-quality images can also be the winning difference between a conversion and no sale at all. This is particularly true if you’re also distributing your products on marketplace sites like Amazon where they are displayed alongside those of your competitors.
Taking those perfect photos is all about equipment. Greater Good Marketing have all the equipment needed to produce beautiful, high quality photographs of your products. We are extremely cost effective when it comes to product photography, as we view them as a Marketing tool. As such, we do not have a full-time fully qualified photographer with bells, whistles and lost of lenses. But instead we have tried and tested tools to get the best results from a Marketing perspective.
And we are happy to pass on our experience – if you are the sort of business who needs to take ongoing product photographs, then we can tell you how to do this on a budget & then show you how to get best results. We do this as we like you to look great!
[expand title=”‘Action’ Photography of your business at work to create perfect website images” tag=”h4″ trigclass=”arrowright” ]If the perceived value of your products and the trustworthiness of your business is often judged by the quality of your photos, then the key to a convincing of a busy, well managed workplace is good quality Action photographs.
If you run a service, then what is better than showing a smart employee going what it is he or she does best? The image it can create for your company will be the difference between you and your competitor. I mean, which looks best, some image purchased from iStock showing some generic situation, or a reality picture of a member of your staff getting on with exact job your customer wants you for?
For Action photography, we will need to send one of our designers to your workplace for half a day or so. We will take hundreds of pictures in this time. Back at the Greater Good, we will go through these hundreds of photos, select the best & run them through Photoshop to make sure they look great!
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