Web & Website Design
As an integrated agency Greater Good Marketing understands every aspect of web design; from developing the right words and ‘feel’ to your site through to making sure it generates as many visitors as possible right from the outset.
All of our websites are purpose built, we never use off the shelf templates. Visitors and potential customers will effortlessly navigate your site, ensuring they can easily find the information they need.
Building websites the Greater Good way:
- We test all our websites to ensure the system is as user friendly as possible.
- Free hosting for the first year including as many email addresses as you would like.
- We can supply all the additional services; e commerce (shopping carts) content management systems, blog integration etc.
- Websites are optimized as standard for good search engine results, from day 1 of launch.
- We always build websites that are W3C compliant and built to best industry practice.
Greater Good Online Services:
[expand title=”Wordpress Websites for 2 way customer communications” tag=”h4″ trigclass=”arrowright” ]Websites built using the popular blogging platform WordPress. Using this platform for building a traditional looking website, your company can integrate two-way communications with your customers. This can be using simple newsletter tools, Twitter feeds or Facebook tools.
As WordPress is completely web based, the website can be altered wherever there is an internet connection. We can easily train a member of staff in your company to be the main administrator of your companies website. This means you can utilise the website in the way it should be – an up-to-date reflection of your business.
[expand title=”Catalogue Websites to simply show your wares” tag=”h4″ trigclass=”arrowright”]Simple static websites which are designed to simply show the products & services of your business. Static catalogue websites tend to be more graphic intensive, designed around the type of things your company needs to showcase, to ensure they are laid out in the best possible way, explaining clearly what is needed to your customer base.
Catalogue websites from Greater Good Marketing are completely bespoke – we do not use templates as a base for your website. Instead we listen to you, look at your products / services & then develop several graphically designed mock-ups of how the site will look. From here, we refine our ideas in discussion with you, until we finally have agreement on design. From here, we will build the site to look exactly as decided.
[expand title=”Search Engine Optimisation to gain customers through Google searches” tag=”h4″ trigclass=”arrowright”]
Our affordable SEO services are designed to increase your rankings within Google search engine results to deliver high quality, targeted traffic to your website. Using our SEO services, building online identity for your business is critical to your success in increasing the potential for business leads and sales from your website.
Our SEO services approach is focussed on providing a great return on your investment using simple, effective and transparent techniques. We guarantee no ongoing costs, with constantly moving goal posts.
Local Search SEO
Focusing on improving performance locally, Greater Good Marketing will deliver value for money services designed to improve the visibility of your business locally. With keyword research and competitor analysis / intelligence complete, Greater Good Marketing is able to progress the improvement of local search results to drive more targeted visitors to your website to convert into business leads.
[expand title=”Pay Per Click (PPC) Online Advertising for direct referral from Google” tag=”h4″ trigclass=”arrowright”]PPC, or paid search marketing is the quickest and most controllable way to get your website to the top of the search results when people are looking for your type of business, and because you pay per click, it is easy to control the budget and return on investment for your campaign.
Advertising your business online is not always as simple as you may first think. With so many options out there how can you be sure that you are targeting potential customers and not marketing to the wrong audience? If you do not have the required expertise you could effectively be throwing your money away and seeing very little in return.
Greater Good Marketing will help you to create and manage your PPC campaign and also help you to target your audience to maximise your advert’s potential. Then we will train a member of your staff on how to run the campaign themeselves, with support from us if it is needed.
[expand title=”Google Analytics to make your website better for customer needs” tag=”h4″ trigclass=”arrowright”]Web analytics helps businesses understand visitors’ behaviour on their websites and helps answer fundamental questions such as:
- Where did visitors to my website come from?
- What are visitors doing on my website?
By studying the analytics’s of your website, Greater Good Marketing will be able to offer advice and implement tactics to help you:
- Further understand users
- Meet and exceed user needs
- Encourage desired actions
- Increase online revenues
- Strengthen marketing efforts
- Track online/offline campaigns
[expand title=”Email Campaigns to attract new customers or remind old customers” tag=”h4″ trigclass=”arrowright”]Email provides you the most direct line of communication for conversion to sales … which is why the most savvy online marketers have no intention of giving it up any time soon. All of us are far too familiar with email newsletters that waste our time, pitches that annoy us, and downright spam. Those don’t work.
Good email content deepens your relationship with your audience through effective subject line writing (getting your messages opened), your distinctive voice (getting those messages read), and delivering quality, niche specific content your prospect needs and shares with others (inspiring referrals and word-of-mouth).
We Can Help You Develop Effective Email Campaigns
Greater Good will work with you to develop your in-house resources to include being able to send effective email campaigns. We will design templates for your emails, set up contact databases, help you understand how to write effective copy, and then show you how to use email software. At Greater Good we use MailChimp for authoring promotional emails; this easy to use service is more than sufficient for small & medium email campaigns. MailChimp is an online service, so again it can be used wherever there is an internet connection, so training your staff is easily done.
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